WHAT DOES THE 3-1-3® DO?
It clarifies your core messaging – The 3-1-3 is a simple, but crazy-powerful formula that helps you discover and define your core message.
It helps you say more by saying less – The 3-1-3 Method allows you to go out and explain who you are in three sentences, down to one sentence, then onto three words. Whether you’re talking to someone in person,
online, or over the phone, this process will help you pique the interest of the people you’re speaking with so they are more interested in learning more about you and what you do. This is much better than the alternative: selling
them on exactly what it is you do and giving them too much information up front.
A TUNING FORK FOR YOUR PERSONAL BRAND
HOW WILL THE 3-1-3 HELP ME
EXPLAIN WHAT YOU DO IN 3 SENTENCES
When you talk to people about what you do, you are likely overwhelming your audience with unnecessary information.
EXPLAIN WHAT YOU DO IN 1 SENTENCE
Craft and share the essence of what you are trying to say in a way that makes people curious, wanting more.
EXPLAIN WHAT YOU DO IN 3 WORDS
If you can only explain what you do in a lengthy and unorganized way, it will be confusing to connect with the idea.